Digital Manager

Reporting to the Brand & Campaign manager you'll be responsible for planning, managing and optimising multi-channel digital campaigns that help prospective students find the right course and make informed decisions about their future. Working alongside colleagues across marketing, recruitment, web and communications, you'll ensure our digital activity delivers outstanding results against ambitious recruitment targets.

Alongside leading the Clearing campaign which is one of the busiest periods in the higher education recruitment calendar, you'll oversee a range of digital recruitment campaigns throughout the year, managing external media and creative agencies, monitoring campaign performance, and using data and insight to continually optimise activity across paid search, social media, display, web and analytics.

You'll bring significant experience of delivering successful digital marketing campaigns, excellent knowledge of digital advertising platforms, analytics and campaign measurement, and the ability to translate insight into action. You'll be comfortable managing multiple priorities, working collaboratively with stakeholders and presenting performance to senior colleagues.

• Proven experience delivering high-performing digital marketing campaigns.
• Experience managing agencies and paid digital media.
• Strong analytical skills with experience using digital performance data to optimise campaigns.
• Excellent stakeholder management and communication skills.
• The ability to work at pace, manage competing priorities and deliver results to tight deadlines. Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant digital marketing expertise.

What's in it for you?

• Competitive salary - and excellent pension scheme
• An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
• Flexible working - we support a culture of flexible and agile working to help you find the right balance
• Our community - there's a real sense of belonging here at Salford. We value diversity, in backgrounds and in experiences.  Our difference makes us stronger, and together we share a passion for improving students' lives - join us here in Salford and be part of one of the UK's fastest growing universities
• A rewarding career - where everything you do will make a difference. To our students, our local community, and the world around you

Please note this opportunity may close early depending on applicant volume.

Join us here in Salford and be part of one of the UK’s fastest growing universities. At Salford, you’ll find a career that works for you, with flexible working, great benefits, generous annual leave and continuous professional development.

All our people are important to us, and we have services dedicated to your mental and physical wellbeing from an Employee Assistance Programme to discounted gym membership. All of this on either our Peel Park campus or our MediaCity campus, at the heart of a world-renowned digital and media hub.

We value diversity — in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students’ lives. We have a commitment to be Net Zero by 2038 and embed sustainability in all aspects of university life.

And, most importantly, we offer you a rewarding career. A career where everything you do will make a difference – to the students, our local community and the world around you.

At the University of Salford you’ll join a place to be inspired, connect and thrive. Find out more about a career that works for you at www.salford.ac.uk/jobs.