Communications & Engagement Manager (Senior Content Creator)

Communications & Engagement Manager - Content Creation

Permanent

£45,529 - £49,817

Greater Manchester has a powerful story to tell, and we’re looking for a talented Senior Content Creator to bring it to life.

This is an exciting opportunity for a creative, confident and highly skilled content professional to produce engaging, social-first content for one of the UK’s most high-profile city-regions. You’ll create timely, authentic and accessible video, photography, graphics-led and written content that helps people understand what is happening across Greater Manchester and why it matters.

You’ll work across the Greater Manchester Combined Authority (GMCA), Greater Manchester Fire and Rescue Service (GMFRS), Mayoral and Deputy Mayoral channelscovering everything from major announcements and high-profile events to public information and community stories.

You’ll be an experienced hands-on creator who can spot a strong story, develop a clear creative approach and film, edit and publish high-quality content at pace. You’ll combine creativity with excellent editorial and political judgement, using audience insight and platform data to make content work harder.

If you’re organised, collaborative and passionate about creating content that informs, engages and moves people, this could be your next move.

What you’ll be doing

You’ll play a leading role in creating high-quality social content that brings Greater Manchester’s priorities to life. In this role, you will:

• Plan, film, edit, produce and publish compelling video, photography and written content for GMCA, Mayoral, Deputy Mayoral and GMFRS channels.
• Turn complex, sensitive and high-profile issues into clear, accessible and engaging social content.
• Identify creative opportunities and develop original ideas that connect with audiences.
• Produce content at pace for major announcements, events and other key moments.
• Work with colleagues, senior leaders and partners to develop strong stories and effective content plans.
• Use platform data, audience insight and emerging trends to improve content and increase its reach and impact.
• Provide creative and production guidance to colleagues, sharing expertise and championing high standards.
• Help ensure our social channels are creative, accurate, inclusive, consistent and audience-focused.

This is a senior specialist role rather than a line-management post. You’ll be trusted to work independently, exercise sound judgement and provide expert advice to colleagues across the Communications and Engagement service.

What you’ll bring

• Strong hands-on experience of producing high-quality, high-impact social media content for a high-profile organisation.
• The ability to film and edit professional content at pace using Adobe Creative Cloud or similar software.
• Experience of creating video, photography and written content for different social platforms, formats and audiences.
• Excellent storytelling, writing and editorial judgement, with the ability to make complex information clear and engaging.
• Advanced knowledge of social media platforms, trends, tools, audience behaviours and algorithms.
• Experience of working to tight deadlines and responding confidently to short-notice requirements.
• Experience of producing content about complex or sensitive issues and high-profile public announcements.
• A strong understanding of how audience insight and performance data can improve content and grow engagement.
• The confidence to work with senior stakeholders, elected representatives, partners and people who may be new to appearing on camera.
• Calmness, resilience and sound judgement in a fast-moving and politically sensitive environment.
• A collaborative approach and a commitment to accessibility, inclusion and high-quality public service.